Coach launches “Originals Go Their Own Way,” its campaign for Spring 2020. Starring award-winning actor, singer, producer and new face of Coach Jennifer Lopez in her first campaign for the house and global face of Coach menswear, actor and producer Michael B. Jordan , the campaign tells the story of authentic self-expression through the lens of its powerful cast.
“I have a unique history with Coach that dates back to ‘All I Have,’” said Lopez. “It is a brand that embodies the essence of being born and bred in New York and I, of course, deeply relate to that. In all it creates, Coach promotes individuality and optimism in its style as well as a sense of authenticity and inclusion. Like me, we’re both New York originals, who create a unique mix of high-fashion with street edge. With Stuart’s designs and Juergen’s photography, we captured special and unique visual moments for this campaign with the iconic New York City skyline as the perfectly tailored backdrop.”
“I’m proud to be part of the new spring campaign,” said Jordan. “The story of what makes an original is very meaningful to me for many reasons, and it was a great experience working with Stuart and Juergen to tell that story in a way that feels fresh and powerful.”
“Originals Go Their Own Way” spotlights the house’s new Spring bags, including the Hutton, the Rambler, and the men’s Pacer Backpack and Belt Bag—and a ready-to-wear collection featuring a bold new statement in leather, a reference to the house’s roots.
Ground Floor, Emporium Melbourne.