Introducing Ted Baker AW21

News| 17th February 2021
Introducing Ted Baker AW21
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Ted Baker's new season is all about celebrating the best thing of British Summer time, sea-side holidays with friends, fish and chips on the beach, days, humour, tea and the pub.

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The Ted Baker womenswear collection sees an injection of youthful attitude for high summer with a casual, day-focused wardrobe.

A soft, tonal colour palette is lifted with bright hits of cobalt blue and lime citrine. Silhouettes are a nod to the exaggerated proportions of the ‘60s and ‘80s.

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Print continues to be key, with retro florals on fun cotton co-ords and a brushstroke motif on flippy mini dresses with full balloon sleeves and shirred, dropped waist. Elsewhere, statement animal prints are scaled up to punctuate satin midi dresses and jacquard sweaters.

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Ted Baker menswear offers a more relaxed, joyful wardrobe for high summer; with a British influence that celebrates the brand’s homeland.

The collection takes a more youthful approach to tailoring, using lightweight fabrics in a colour palette of soft pastels with vibrant pops of colour, inspired by Martin Parr’s vivid British photography. A fresh take on florals includes larger-scale hand drawn prints and embroidery, which punctuate revere collar shirts. An oversized brush stroke print and contrasting piping effortlessly elevate other styles.

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British seaside inspired prints on swim shorts and graphic t-shirts add a playful touch, styled with nylon bucket hats in contrasting colours.

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