A capsule collection of white shirts, re-imagined the Karen Millen London atelier.
01 Sep 2017
Join Karen Millen in store for VAEFNO to celebrate the capsule collection of white shirts where you’ll be able to uncover your perfect white shirt style. Exclusively at the event, for every white shirt purchase, Karen Millen will be offering complimentary monogramming! Enjoy a drink reception from 5pm and receive 20% off full-price merchandise, excluding leather and selected white shirts, as well as a gift to the first 15 purchases.
To celebrate the timeless appeal of this closet classic, they've created a capsule collection of white shirts for Spring/Summer ‘17, designed in the London atelier. Ruffles, volume, sleeves, pleats and pussy-bows; just a few of the details that reinvent this classic silhouette in the collection of impeccable white shirts. Exploring new-season proportions such as laid-back boyfriend shapes, oversized frills and body-sculpting designs, each clean and crisp piece has been designed and handcrafted by the team of garment technicians and designers at the in-house atelier in east London. Stand-out pieces include The Super Frill Shirt, a ruffled, super-feminine blouse with a pretty pussy-bow tie, and The Classic Twist Shirt, an oversized boyfriend shirt with a button-down back and tie sleeves. Each unique shirt has been designed at the atelier based in the heart of London. They have been intricately crafted from premium cotton and airy, lightweight fabrics for a polished and super sharp finish.
IN THE MAKING
A little-known fact - Karen Millen’s journey began when the eponymous founder invested £100 in 1000 metres of white cotton and began crafting sleek white shirts for her friends.
MEET THE TRAILBLAZERS
They've teamed up with a Melbourne and a Sydney based fashion authorities to launch the collection in the market. Lisa from SEE WANT SHOP styled the shirts in the iconic Melbourne Lanes and Talisa from BADLANDS showed her style in the breathtaking Sydney.
Karen Millen has also teamed up with three international fashion authorities to showcase the collection, creating a series of beautiful videos and photography in the world’s most fashion-forward cities with Parisian blogger Camille Charriere’; London-based presenter and chef Laura Jackson; and New York fashion and lifestyle writer Jeanne Grey of popular blog ‘Grey Layers’. Showing their clients how to style a white shirt, these fashion trailblazers have created video content and beautiful photography to illustrate their styling expertise.
The collection will launch in September at the store located on Level One.