Calvin Klein Launches Our Family
30 Jan 2018
CALVIN KLEIN have launched their Global Spring 18 Campaign: Our Family.
#MYCALVINS featuring sisters Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner!
The siblings are featured wearing styles of CALVIN KLEIN UNDERWEAR including CALVIN KLEIN Modern Cotton and the new CALVIN KLEIN Body range.
The evolved #MYCALVINS concept has family at its centre, a display of unity between strong individuals, further emphasised by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families - both born and made - to connect with one another, and celebrate the things that unite us.
This launch marks the latest moment of the new Our Family. #MYCALVINS campaign rollout, with a series of campaign launches that kicked off in November 2017 with Solange, Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness, as well as A$AP Rocky, A$AP Ferg, A$AP Nast, A$AP Twelvyy, A$AP Ant, A$AP Lou, and A$AP J. Scott of A$AP Mob, and most recently with Kaia and Presley Gerber.
The campaign will run through the Spring 2018 season, and the talent featured will represent the bridging of several generations stylistically, musically and culturally.
They will bring their stories to life as “Our Family” with family and community at the epicentre of the conversation.
Head into Calvin Klein Underwear on Level 1 today, to see the entire range.