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05 Mar 2020

Furla develops its already iconic line ‘Furla 1927’, as well as the new ‘Furla Code’ in an exclusive special edition, launched during the company’s Spring Summer 2020 collection presentation #furlaillusions in Milan in September. 


The newly introduced collection ‘Furla 1927’ was also celebrated with a special See-Now-Buy-Now activation in select stores around the world and on in September, and is already confirming itself as the brand’s new icon. The name ‘Furla 1927’ takes us back to the year in which the company was founded in Bologna, underlining its more than 90 years of history, unmistakably Italian DNA and top quality craftsmanship. 


The other Milan fashion week highlight is the ‘Furla Code’. The shape of this bag itself recalls the Furla Arch logo – the house’s new iconic symbol inspired by the arch of the door of the Fondazione Furla Building in Bologna. 


Animations of the ‘Furla 1927’ and the ‘Furla Code’ exclusively for Spring Summer 20 fashion week include lush shiny Tejus leather models in the essential colours nero and talco, as well as pieces in textured Ares calf leather in variations of beautiful graphic chain prints in elegant black, white and gold shades. The selection is completed by chic summery raffia bags with cool geometric patterns or flower embroidery.