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20 Feb 2018

Made to be seen, alice McCALL’s AW18 collection, iN LiGHTNESS, illuminates life. It’s free-spirited and softly spoken, yet delightfully unexpected.

Gentle blush tones form the foundation of the collection’s boundless colour palette, with playful injections of cobalt, fuchsia and canary yellow peppered throughout.
Garden beds of flora grow in lightness. Retro wildflowers, soft water lilies and dainty blue daisies decorate feminine silhouettes and dynamic fabrications. Flares and trumpet sleeves transform AW18 into another era, while babydoll dresses and flirty playsuits are forever reminiscent of Alice’s signature style.

iN LiGHTNESS celebrates the unpredictable; polka dots and animal print are wonderfully endearing additions, and tulle is back in a very cool way with new techniques of ruffling, ruching and draping. The collection fulfils the day-to-night desire with dreamy day dresses, tailored trousers and heavenly gowns.

iN LiGHTNESS invites you into Alice’s world of luminosity and lustre. All you have to do is say yes and your imagination will run free.

In-store VIP Event 8th March 
Celebrate alice McCALL’s AW18 ‘In Lightness’ collection with fairy floss in store from 5pm to 8pm on Thursday 8th March.