Join our E-List

Sign up to E News to get priority Event Invitations, New Arrivals, Sales and Fashion and News by email.

  • you consent to receiving centre news updates from Vicinity Centres PM Pty Ltd via email (and SMS if you provide your mobile number);and
  • you acknowledge that you have read and accept the Vicinity Digital Terms and Vicinity Newsletter Privacy Notice which apply to this Vicinity-managed service.

Purebaby, inspired by the Far East

08 Jan 2019

Purebaby’s coveted, classic pieces for little ones have been re-imagined for Winter. Inspiration has been drawn from the beauty of the Far East, without compromising on comfort and warmth.


Featuring hand-painted watercolour butterflies, little pandas, cute piggies and fine blossom prints, the range includes lightweight knits and vests to add additional layers as the weather cools.


Shop Purebaby on Level 3 at Emporium Melbourne.