As the city welcomes the Lunar New Year, Emporium Melbourne stands as a beacon of unity and celebration – right in the heart of the CBD.
This year, we invite all to join in the festivities and embrace tradition (new and old), promising an immersive experience to capture the essence of the Year of the Snake – a year of wisdom, elegance and good fortune.
See the below list of festivities held at Emporium Melbourne across January and February this Lunar New Year.
What fortune lies ahead for you in the Year of the Snake? The Find Your Fortune installation will be in-centre on Ground Floor from Thursday 16 Jan - Wed 12 Feb. If you are extra lucky, you might win an $888 Emporium Melbourne gift card*. Visit the Guest Experience Desk on Ground Floor to learn more.
T&Cs apply.
Ring in Lunar New Year with unforgettable Lion Dances! These important cultural rituals are believed to bring good luck and drive away evil spirits while bringing prosperity and joy. Join us on the below dates and enjoy performances as the dancers roam through the centre.
Dates:
Saturday Jan 25 | 12pm - 12:45pm
Tuesday Jan 28 | 2pm - 2:45pm
Saturday Feb 1 | 12pm - 12:45pm
Indulge in a Lunar New Year shopping spree – spend $288 (an auspicious number in Chinese numerology) and receive a $20 Emporium Melbourne gift card. A tempting offer to bring good fortune into the new year. Visit the Guest Experience Desk on Ground Floor to learn more.
T&Cs apply
Aje
Women’s bustier Strapless style Internal bodice boning Curved ruched panel Exposed sculptural back zipper Lined style
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Strapless maxi dress Horizontal organza frills throughout Fitted bodice with internal boning Voluminous skirt Zip, hook and eye closure Line
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Women's tee Relaxed fit Ribbed crew neckband Embellished front logo
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Women's clutch bag Detachable organic chain link strap Twin internal compartments 6 slot internal card compartment Internal zip pocket Front
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Women's mini dress Fit-and-flare silhouette Off-the-shoulder style Floral detail at neckline Internal bodice boning Stretch sleeve cuffs Zip
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Large spiral design inspired by the organic curves of the ocean by Australian designer Brie Leon.
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The Sajin Dress is a maxi length, relaxed fit style from Australian designer búl.
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Inspired by classic watch links with organic soft-edged finish by Australian designer Brie Leon.
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The Lato Bag is a mini-sized handbag with removable strap from Australian designer búl.
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The Jaemi Heel is an open-toed, self-covered platform heel in a T-bar style from Australian designer búl.
Find storeConverse
Celebrate the Year of the Snake with premium, serpentine-inspired Chuck 70s.
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Celebrate the Year of the Snake with this serpentine-inspired Run Star Trainer.
Find storeDumpling Chef
Spend just $10 or more at Dumpling Chef, and receive one of our limited-edition red envelopes
Find storeHelen Kaminski
Beautifully crafted from the finest, sustainably harvested Madagascan raffia, the Villa 6 is a classic cloche hat with a short 6 cm brim.
Valid from 24/01/2025 to 12/02/2025
Find storeHelen Kaminski
Cheeky and sophisticated brings Sabina. A new season visor that is handcrafted using 100% Madagascan raffia, featuring a directional wide brim.
Valid from 24/01/2025 to 12/02/2025
Find storeHelen Kaminski
The Gracie boater is designed with a 8cm wide, flat brim that's perfect for shielding the sun without hiding your face.
Valid from 24/01/2025 to 12/02/2025
Find storeHelen Kaminski
Playfully optimistic and very wearable, Easton is our new season sophisticated tapered crown silhouette. Boasting eye catching pops of colour.
Valid from 24/01/2025 to 12/02/2025
Find storeHelen Kaminski
Cori is this season's update to our sophisticated round crown sun hat. With a chic 13cm down-angled wide brim.
Valid from 24/01/2025 to 12/02/2025
Find storeMaje
Cable knit cardigan Removable Peter Pan collar, embroidery, beads and rhinestones Button fastening with beads and rhinestones
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Tweed-effect checked knit cropped jacket Mini sequins 2 chest pockets with flap Button fastening Braided edges with pearl trim
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Short tweed jacket with sequins Round neck Covered placket fastening and press studs 2 patch chest pockets Satin-effect lining
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Graphic motifs Wide shoulder straps Square neck Flared petal skirt 2 pockets
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Cable knit cardigan Removable Peter Pan collar, embroidery, beads and rhinestones Button fastening with beads and rhinestones
Find storeMaje
Tweed-effect checked knit cropped jacket Mini sequins 2 chest pockets with flap Button fastening Braided edges with pearl trim
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Round neck Covered placket fastening and press studs 2 patch chest pockets Satin-effect lining
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Graphic motifs Wide shoulder straps Square neck Flared petal skirt 2 pockets
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The Vankka tote bag is made of a firm cotton and linen blend, and it features the Aureate Glow pattern and the Marimekko logo in the front.
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The Loisto sweatshirt is made of organic cotton French terry, and it has a straight, unisex fit.
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The Leiot sweatshirt is made of organic cotton French terry, and it has a relaxed fit.
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A silk cotton blend dress with fine shoulder straps
Valid from 20/01/2025 to 12/02/2025
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This chic accessory, crafted in crinkle metallic leather, features an enlarging mirror on top and a regular mirror below
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This compact companion marries style and function, featuring a lustrous foil texture leather exterior that catches the light with every move
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This stunning piece, inspired by underwater sea urchins, features a sculptural design with striking detail.
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Embrace aquatic elegance with the Urchin Earrings in worn gold.
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Introducing the Oroton Clara Mini Bag - a stunning accessory that combines style and functionality.
Find storePeter Alexander
Delight in a symphony of luck this Lunar New Year at Peter Alexander with the Limited Edition Glasshouse Wisdom Of The Snake Candle.
Find storeRebecca Vallance
30% off our Lunar New Year Edit. Featuring red gowns, midi dresses and mini dresses from our latest collection. Available in store only.
Find storeRebecca Vallance
30% off our Lunar New Year Edit. Featuring red gowns, midi dresses and mini dresses from our latest collection. Available in store only.
Find storeRebecca Vallance
30% off our Lunar New Year Edit. Featuring red gowns, midi dresses and mini dresses from our latest collection. Available in store only.
Find storeRebecca Vallance
30% off our Lunar New Year Edit. Featuring red gowns, midi dresses and mini dresses from our latest collection. Available in store only.
Find storeRebecca Vallance
30% off our Lunar New Year Edit. Featuring red gowns, midi dresses and mini dresses from our latest collection. Available in store only.
Find storeRodd & Gunn
Rodd & Gunn's Polo in Terracotta is a menswear favourite, known for its durable and breathability.
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Rodd & Gunn's iconic Gunn Polo in Lemon Myrtle features a modern and timeless combination of a classic cotton-pique and our sports fit.
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The Gunn Cap in Fire celebrates the Lunar New Year, featuring Rodd & Gunn's iconic Pointer Dog.
Find storeSandro
Sleeveless stretch-knit maxi dress with round neck, pearl-beaded armholes and pockets, and pleated pointelle skirt.
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Cropped jacket in decorative tweed with fringed trim, short sleeves, round neck, button placket and flap pockets on chest.
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Flat ballerina flats in shiny crackled leather with adjustable buckle strap.
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Sleeveless tweed jacket Loose-fit sleeveless jacket in decorative tweed, with V-neck, button placket and flap pockets.
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Sleeveless cardigan in textured tweed made from wool and cashmere, with a button placket and ribbed trim.
Find storeSandro
Sleeveless stretch-knit maxi dress with round neck, pearl-beaded armholes and pockets, and pleated pointelle skirt.
Find storeSandro
Cropped jacket in decorative tweed with fringed trim, short sleeves, round neck, button placket and flap pockets on chest.
Find storeSandro
Flat ballerina flats in shiny crackled leather with adjustable buckle strap.
Find storeSandro
Sleeveless tweed jacket Loose-fit sleeveless jacket in decorative tweed, with V-neck, button placket and flap pockets.
Find storeSandro
Sleeveless cardigan in textured tweed made from wool and cashmere, with a button placket and ribbed trim.
Find storeSunglass Hut
Ray-Ban RB4423D Year Of The Snake Edition are a stylish choice for those who want to make a statement.
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Embrace a timeless aesthetic with Burberry BE3158 sunglasses, where iconic design meets modern square frame shape.
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Experience the iconic Versace style with VE4483D sunglasses, a perfect blend of tradition and innovation.
Find storeTommy Hilfiger
Add a distinctive athletic flair to your look with this varsity style tee, featuring a embroidered logo on the chest for a signature touch.
Find storeTommy Hilfiger
This chic fit-and-flare sweater dress features a flattering silhouette with a crew neck and 3/4 length sleeves.
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Switch up your look in seconds with this reversible bomber. Designed with a snap button closure, dual pockets, and a varsity logo patch.
Find storeTommy Hilfiger
Change up your style in an instant with this reversible bomber. Featuring a snap button closure, dual pockets, and a varsity logo patch.
Find storeYellow Earth
Celebrate Chinese New Year with Us. Receive a Lucky Red Envelope filled with exclusive offers when you shop in-store.
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