JISOO For Tommy

News| 17th January 2025
JISOO For Tommy
  • Share

  • Tweet

  • Copy

Tommy Hilfiger announces New Year capsule with a campaign starring brand ambassador and global entertainment icon JISOO. Celebrating her fortune in style, JISOO was captured in modern prep classics that fuse classic American style with Asian tradition and culture.

Embracing the confident energy of the New Year, the campaign captures JISOO as she tries her luck at a Tommy arcade. The global superstar plays the claw machine dressed in a refined red dress and effortless quilted bomber, showcasing her signature quiet sophistication as she prepares for a year ahead.

The collection embodies the luck and prosperity of the New Year, presenting timeless silhouettes in vibrant colors. Thoughtful gifts and lucky looks are curated to embrace the optimism of the New Year, including a Breton-striped cardigan and Henley dress reinterpreted in joyous red. Throughout the collection, reimagined icons feature a special logo treatment finished with a knot twist, including bomber jackets and knit sweaters.

The New Year collection will be available on tommy.com, in TOMMY HILFIGER stores and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @Sooyaaa__.  

  • Share

  • Tweet

  • Copy