First Official NBA Store in Australia

News| 4th August 2022
First Official NBA Store in Australia
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Emporium Melbourne is the home of the first official NBA store in Australia, having opened a bricks-and-mortar location on Friday 29 July. This flagship NBA Store will be operated by global retail giant Lids Sports Group, which operates the NBA’s flagship stores in New York, London and Paris, as well as an upcoming store in Berlin. The retail space, located on the Lower Ground at Emporium, will be an extensive and immersive offering where fans can come together and celebrate their shared love of the game, and provide basketball buffs with an authentic NBA shopping experience.

This Flagship store includes:

  • Interactive experiences and activations for basketball buffs with NBA 2K booths, player height match ups etc.
  • LED screens and digital displays wide assortment of official NBA team and WNBA team, and league-branded merchandise and memorabilia.
  • Exclusive hyperlocal NBA apparel, jerseys, caps, shorts, shirt, sporting goods and collectibles.
  • Major brands such as Nike, Mitchell & Ness, New Era and Wilson.
  • Advanced on-site customisation services to personalise jerseys and hats.

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Experience the flagship store now, on Lower Ground.

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