Tommy Hilfiger unveils a Spring Summer 2025 campaign alongside a collection of sun-ready staples with a fresh prep-twist, timed for the return of long days and life outdoors. For laid-back beach escapes and elevated evenings by the shore, the lineup channels a joyous take on classic American style — easy, effortless, and made for the moments ahead.

Infused with the upbeat mood and optimism of the warmer months, the campaign celebrates the holiday season in full swing, moving seamlessly between playful daytime scenes by the beach to evening soirées around the water. Individual moments of spontaneity and joyful energy culminate in a festive group dinner staged directly in the ocean — vibrant, confident, brave, and reflecting the essence of the season.

The Tommy Hilfiger Spring Summer 2025 collection brings a warm-weather wardrobe of timeless styles for the beach and beyond. Signature shirting is reimagined in lightweight linen, while breezy dresses and coordinating sets create fuss-free looks designed for day-to-night dressing. Sunshine-ready polos in new season colours and stripes, chino shorts, textured sandals and roomy beach bags complete the lineup, with breathable fabrics, playful prints and relaxed tailoring bringing ease, style and versatility to the season.

The Spring Summer 2025 collection will be available in Tommy Hilfiger stores and through select wholesale partners throughout the season.