Aussie actor, Dan Ewing, has stepped up to become the face of the international campaign, as the brand seeks to raise awareness of sustainability in fashion. 

The ‘Jackets Made Better’ collection, which features jackets filled with either Responsibly Sourced Down fill or the recycled plastics of up to 30 plastic bottles per jacket, speaks to the wider goals of the global brand which seeks to become the most sustainable mainstream fashion brand in the world by 2030. 

The collection is now available in-store and online at superdry.com.au