Location: Level 2

MondayM23 May10:00am - 7:00pm
TuesdayT24 May10:00am - 7:00pm
WednesdayW25 May10:00am - 7:00pm
TodayT26 May10:00am - 9:00pm
TomorrowF27 May10:00am - 9:00pm
SaturdayS28 May10:00am - 7:00pm
SundayS29 May10:00am - 7:00pm
23 May - 29 May
Emporium Melbourne Gift Card
Click And Collect


Founded in 2010, búl (pronounced ‘buhl’ similar to the huhl of a boat) is an identifiable Australian label where thoughtful design embraces quality tailored womenswear in a timeless effortlessness.

Worldly travel is pivotal to the label with season-less collections culminating through the lived experience. Landscape surrounds, architecture, people and culture inspire tonal palettes, textural silhouettes and bold textiles across natural fabrications with an intentionally sustainable focus.

Through a thoughtful approach to contemporary womenswear, búl has carved a signature style within the industry with core values in innovative Australian design that is environmentally conscious, crafted to last beyond the season and continues to stay true to the labels considered and timeless aesthetic.

Interview: búl designer Virginia Martin

Discover her inspiration behind SS21...


New Australian Designer — búl

Welcome búl to Emporium Melbourne!

check out these similar stores