Founded in 2010, búl (pronounced ‘buhl’ similar to the huhl of a boat) is an identifiable Australian label where thoughtful design embraces quality tailored womenswear in a timeless effortlessness.

Worldly travel is pivotal to the label with season-less collections culminating through the lived experience. Landscape surrounds, architecture, people and culture inspire tonal palettes, textural silhouettes and bold textiles across natural fabrications with an intentionally sustainable focus.

Through a thoughtful approach to contemporary womenswear, búl has carved a signature style within the industry with core values in innovative Australian design that is environmentally conscious, crafted to last beyond the season and continues to stay true to the labels considered and timeless aesthetic.