sass & bide is one of the truly authentic, Australian design successes stories. The brand was founded in 1999 by two best friends who broke the rules and followed their hearts to create a fashion label fuelled by a distinctive creative vision; the strong, the obscure & the beautiful.

For two decades, sass & bide has been at the forefront of designer fashion; acknowledged for our modern, distinctly Australian aesthetic, free-spirited confidence & contradiction, and for creating a whole new genre in denim.