Aje SS19 Collection VICE
03 Jul 2019
Aje’s SS19 collection ‘VICE’ encapsulates the mood of Australia’s infamous surfers paradise, interlaced with a heady dash of nineties glamour.
For the Aje design duo, having grown up in this coastal realm, the collection is a nostalgic and irreverent reflection of the tone of the times - one of freedom, extravagance, curiosity and individuality.
People lived loud and proud within a unique melting pot of surf culture, bright city lights, fast cars, fast boats, sun, sparkle and glitz. The collection riffs on this playful, liberated mood, a collision of the kitsch and fabulous.
Sculptural wavelike silhouettes meet hand- painted prints in fluid silk styles, inspired by hyper-colour t-shirts, 90’s checks, and floral board shorts.
Sorbet-coloured linens and laser-cut detailing juxtapose bold colour blocking, strong 90’s shoulders and white denim with custom gold hardware.
There’s a little subtlety, and a lot of wow. VICE is a mood, a feeling, an attitude.
The VICE campaign was shot on location on the Gold Coast by Hannah Scott-Stevenson with original Aje girl and season muse, Bambi Northwood-Blyth.