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07 Feb 2020

The sweetness of a mild autumn day in the French countryside – the girl we all know from somewhere in our dreams lazing under a low-hanging sun, a dress of soft Chantilly lace barely grazing her knees, a tumble of dusty rose ruffles and billowing sleeves loosely cuffed. She’s the girl who hangs out in her own world reading Charlotte Bronte and sipping tea in embroidery anglaise mini dresses and lace-trimmed cotton shirts buttoned all the way. She’s the girl who rides her bicycle to town in bare feet, loose linen culottes and a cropped sailors shirt that hints at skin as she flies by. She’s Hydrangea florals and voluminous bows, she’s sorbet lemons and vanilla creams. She’s low-key lovely and her world is glazed in soft filters, twilight hues, and big dreams.

Now cut to the bright lights of a big city and here the woman we all want to know is on a mission to make it happen. She owns the board meeting in shapely pinstripe suiting – a blazer softly cinched at the waist, because curves are power, and high-rise wide-leg pants that billow with her purposeful stride. For after hours it’s a party dress to win them all – short, strapless, embroidered with boldly feminine glittering florals. She was not born to hide. She’s Madonna-on-tour in luxe tailored suits, structured bralettes and sculpted lurex knits. She’s the power woman of yesteryear with a 2019 update. She’s playing the game in sheer black mesh, and she’s winning.

From the ingénue in the French romance novel to the high-flying CEO, from ‘Viva Maria!’ to ‘Working Girl’, from ultra femme to femme fatale – in alice McCALL’s world you can be it all, a woman should never have to choose. From moment to moment, mood to mood, it’s a flight of fancy – how free can you be?


Level 2, Emporium Melbourne.