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04 Apr 2017


In a world of mediocrity, a new movement emerges.

Emporium Melbourne launches its AW17 Campaign Series #BeTomorrow, where Melbourne’s future muses and trends collide. A vision that looks towards tomorrow with a powerful confidence, embracing individuality, diversity and rising talent.

In a collaborative partnership with fashion authority Oyster magazine, the campaign showcases the work of six pioneering creatives, curating brands and executing a bold photoshoot set against Melbourne’s skyline from the Centre’s rooftop.

With a team of two beautiful models, an incredible hair stylist, powerful photographer, forward thinking fashion stylist and on-trend makeup artist, Emporium Melbourne’s AW17 campaign captures the up and coming muses inviting you to sidestep today, and establish a state-of-mind to… #BeTomorrow


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See the full #BeTomorrow AW17 Series >