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búl launches at Emporium Melbourne

11 Mar 2018

Welcome new store: búl

Founded in 2010 by Virginia Martin, búl has become an identifiable Australian label where thoughtful design embraces quality tailored womenswear in a timeless effortlessness. Through Virginia’s extensive design and production knowledge, alongside international experience working for Proenza Schouler, Cynthia Rowley, Heatherette and Trovata, búl has created a unique and innovative signature style within the industry.

Synonymous with Virginia’s vision of a modern yet timeless aesthetic, búl has built an entire brand experience, from namesake stores to extensive product categories. Since inception, the label has extended into accessories, footwear, eyewear and collaborative collections alongside local artisans.

Collections explore unique lands near and far reflecting búl’s core philosophy of a relaxed and modern interpretation of culture, lifestyle and the natural environment. Newest arrivals muse the delightful seaside town of south-western French Basque country ‘Biarritz’ where luxurious natural fabrics, abstract floral prints and quality craftsmanship transcends through textural woollen blends, buttery soft leathers and clean silhouettes of silk, linen and cotton.

With a relaxed sensibility, signature clean style and honest vision, búl places treasured discovery in every wardrobe and continue to redefine contemporary womenswear.