Muji adds a zen-like purity to Melbourne’s CBD
15 Jun 2016
Japan’s pre-eminent lifestyle brand, Muji, delivers an almost unbelievable range of expertly designed consumer lifestyle products to the inner city.
Muji is a welcome sight in within the fast-paced Melbourne CBD, as the retailer is known for its incredibly understated products that provide a dose of simplicity to an otherwise complicated modern life, adding a zen-like purity and traditional Japanese humility to the daily grind.
Muji abides by a set of unshakable principles that require the delivery of simple, effective, and un-branded products that do away with unnecessary frills and superfluous design features. “The nature of the Muji concept is its simplicity, an unadorned integrity, and the way a MUJI product blends into a living space without asserting itself”, said former Muji Creative Director Kazuko Koike.
This focus on pure, simple design allows the retailer to deliver products that are aesthetically pleasing and highly functional, while also incredibly cost-effective. It’s a win-win for the design and price conscious modern consumer.
Beginning its life in 1980 as a small line of just forty products, which were available from the Japanese Seiyu supermarket chain, Muji quickly expanded into an independent, stand-alone shopping destination within the first three years of its life. From these humble origins, Muji now delivers over 7,000 items to market, across 24 countries worldwide.
The Muji Emporium offering covers men’s, women’s, and children’s apparel and accessories; furniture; homewares, skincare products; stationery; bedding, and travel goods.
Visit Muji today.