01 Feb 2019
OROTON’S latest campaign, shot by photographer Simon Lekias with model Vanessa Axente, is a symbol of a new elevated chapter, an evolution in both quality and design that speaks to a fashion forward and style conscious customer.
Set in Tasmania, the mood of the AW19 campaign is poetic and inspired. It follows the ‘Botanist’, a woman who tinkers in a greenhouse garden, studying plant shapes, textures and colours whilst watching them grow. She seeks the experience of raw nature, finding beauty in the outdoors and forever curious about life.
A prominent part of the range that explores ‘The Botanist’ theme is the selection of beautiful Italian silk scarves. These have been used to hand make many of the clothes and hats used in the campaign. We also incorporated headscarves into the multi-layered styling which nods to the past, whilst keeping the overall theme firmly towards the future.
Shop Oroton on Ground Floor Emporium Melbourne.